C2C (Cam-to-Cam)
Cam-to-cam (C2C) is a feature available on most webcam platforms that allows a viewer to share their own webcam feed with the model during a private show. This creates a two-way video experience where both the model and the viewer can see each other. C2C is typically offered as a premium add-on to private shows, costing the viewer extra tokens or credits on top of the standard per-minute rate. Models can choose whether to offer C2C as an option and can set their own pricing for it.
Cam Score
Cam score is a numerical ranking assigned to models by certain webcam platforms, most notably MyFreeCams and Chaturbate. It reflects a model's recent performance based on factors like earnings per hour online, viewer engagement, time spent broadcasting, and consistency. A higher cam score results in better placement on the platform's homepage and category pages, leading to more organic traffic and visibility. Cam scores are dynamic and can fluctuate daily based on recent performance. Building and maintaining a strong cam score requires consistent broadcasting schedules, active viewer engagement, and strategic show planning.
Cam Splitting
Cam splitting is the practice of broadcasting simultaneously on multiple webcam platforms using specialised software. Instead of being exclusive to one site, a model streams their video feed to two or more platforms at the same time, maximising their audience reach and earning potential. Tools like SplitCam, Manycam, or OBS with multiple RTMP outputs enable this. Cam splitting is a key advantage of working with an agency like MyBunnyCams, which manages multi-platform setups and ensures each profile is optimised for its specific platform. Not all platforms allow simultaneous broadcasting, so it is important to check each site's terms of service.
Chargebacks
A chargeback occurs when a viewer disputes a payment they made on a cam platform with their credit card company or payment provider, resulting in the funds being reversed. Chargebacks are a common issue in the webcam industry and can result in models losing earnings they have already received. Platforms handle chargebacks differently — some absorb the loss, while others deduct the reversed amount from the model's pending or future earnings. Working with an agency can help protect against chargeback losses, as agencies often negotiate better terms with platforms and can dispute fraudulent chargebacks on behalf of their models.
Content Creator
In the webcam industry, a content creator is a model who produces digital content beyond live broadcasts, including pre-recorded videos, photosets, audio clips, and custom content for individual buyers. Many webcam models diversify their income by selling content through platform-integrated stores, fan clubs, or external sites like OnlyFans and Fansly. Content creation provides passive income that earns money even when the model is not live. Successful content creators build libraries of exclusive material that fans can purchase, creating a steady revenue stream alongside their live broadcasting earnings.
Conversion Rate
Conversion rate in webcam modelling refers to the percentage of viewers who become paying customers — either by tipping, purchasing tokens, entering private shows, or buying content. A model who attracts 100 viewers and converts 10 of them into paying users has a 10% conversion rate. Higher conversion rates are the primary driver of earnings growth, often more impactful than simply increasing viewer count. Conversion rates are influenced by room atmosphere, interaction quality, tip menu appeal, show variety, and the model's ability to build personal connections with viewers. Agencies like MyBunnyCams train models in conversion optimisation techniques.